Spot on perspective with the bruises to show for listening to the guidance to try to appease everyone. The VC community seems a bit guarded about Digital Health as a category since there have been patient compliance challenges in Remote Patient Monitoring requiring use over many days else it negates 3rd party payments, and we have seen well-funded startups crash and burn in this segment. In contrast, digital health therapy is paid per session with easily proven results for value-based-care models. However, even well-proven solutions like ours with published RCTs, FDA cleatance and $60 - $100 reimbursements face slow adoption outside of our initial target market and underscore your recommendation to focus tightly on early clients before attempting to serve the broader market.
Spot on perspective with the bruises to show for listening to the guidance to try to appease everyone. The VC community seems a bit guarded about Digital Health as a category since there have been patient compliance challenges in Remote Patient Monitoring requiring use over many days else it negates 3rd party payments, and we have seen well-funded startups crash and burn in this segment. In contrast, digital health therapy is paid per session with easily proven results for value-based-care models. However, even well-proven solutions like ours with published RCTs, FDA cleatance and $60 - $100 reimbursements face slow adoption outside of our initial target market and underscore your recommendation to focus tightly on early clients before attempting to serve the broader market.